UX Strategy: How to Devise Innovative Digital Products That People Want
- Downloads：2490
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-21 14:51:57
- Update Date：2025-09-06
- Status：finish
- Author：Jaime Levy
- ISBN：1492052434
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
User experience （UX） strategy requires a careful blend of business strategy and UX design， and this hands-on guide offers an easy-to-apply framework for executing it。 This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use。 You'll find new chapters on growth design and digital transformation。
Whether you're an entrepreneur， UX/UI designer， product manager， or part of an intrapreneurial team， this book teaches simple to advanced strategies that you can use in your work right away。 Along with business cases， historical context， and real-world examples throughout， you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists。
Define and validate target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace and create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools
Learn how to conduct guerrilla user research online to get valuable insights on a small budget
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Whether you're an entrepreneur， UX/UI designer， product manager， or part of an intrapreneurial team， this book teaches simple to advanced strategies that you can use in your work right away。 Along with business cases， historical context， and real-world examples throughout， you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists。
Define and validate target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace and create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools
Learn how to conduct guerrilla user research online to get valuable insights on a small budget
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Reviews
Jade Jenkins
，
That awkward moment when you finish the first edition of a book only to learn that the second-and-significantly-updated version has just been published。 I had a lot of gripes with the datedness of much of the content discussed in this book， but that is apparently not an issue anymore with the new edition。 No review or star rating from me， really， given that either will be obsolete！If you're interested in UX strategy， pick up the current， new version。 That awkward moment when you finish the first edition of a book only to learn that the second-and-significantly-updated version has just been published。 I had a lot of gripes with the datedness of much of the content discussed in this book， but that is apparently not an issue anymore with the new edition。 No review or star rating from me， really， given that either will be obsolete！If you're interested in UX strategy， pick up the current， new version。 。。。more
Corina
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Strategy is a fuzzy term， and I read this to get some definitions， in particular wondering if UX / experience strategy really is a thing。 This book does an okay job at laying that out， the best chapter being a set of interviews of different strategists talking about how they understand and practice it。 The parts about how to do UX strategy retreads a lot of process （mostly Lean UX） that designers will be familiar with， and it doesn’t age well。
Eszter Pálmai
，
The chapter about competition research is almost entirely an explanation of basic Google searching and spreadsheet filling。 I highly doubt that the target audience of this book needs 50 pages of explanation on how to do this。 Given a brief on the column headers， the process is pretty self-evident。The book also has A LOT of long-winded stories， page after page， illustrating points that could have been made and explained in less than a paragraph。A waste of time。 I am sure that there are more subst The chapter about competition research is almost entirely an explanation of basic Google searching and spreadsheet filling。 I highly doubt that the target audience of this book needs 50 pages of explanation on how to do this。 Given a brief on the column headers， the process is pretty self-evident。The book also has A LOT of long-winded stories， page after page， illustrating points that could have been made and explained in less than a paragraph。A waste of time。 I am sure that there are more substantial books about the topic out there。Deleted from my ebook at 50% read。 。。。more
Eszter
，
I expected that the book was deeper; it was very basic as it explained e。g。 the difference between qualitative and quantitative data and showed basic concepts like a business model canvas， etc。 If you never heard about such things or never really digged into business model creation and product validation processes， it does a decent job in explaining it。 While some of the concepts were new and I didn’t hear about， the majority was not， so I didn’t take away much from it。
Maria Serbancea
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Interesting book but not what I was expectingThis is an interesting book that， in my opinion， combines UX Design with marketing。The UX strategy is positioned as a separate domain or higher part of UX but the main idea is that as an UX Designer you need to understand the business and do your research。To summarize the book: as an UX Designer you have to have in mind both the business and the end user。
marco morici
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Great book to have always with you while thinking on how to approach a product。
Spasimir Dinev
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An excellent overview of a user experience strategies for a successful product creation。Skewed more towards starting a new product， it makes it more beneficial to startups （it’s quoting a lot of the blue ocean， lean startup and lean ux books）。 Loved the last chapter where the author published interviews on ux strategy with some strategies she was able to get to。
Mythreyi
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For a experienced professional， a lot of this is familiar as expected。 The true value is the structure Jamie provided， as only good professors seem to be capable of。 Taking the practical experience and turning into it a training circuit that new practitioners can upskill on。 good read for anyone in product development but is not a researcher。
Caroline
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Gets into the weeds and is highly practical。 The examples seem overly simplistic which is great for teaching purposes but don't seem to reflect the complexity of application。 But would refer to again。 Gets into the weeds and is highly practical。 The examples seem overly simplistic which is great for teaching purposes but don't seem to reflect the complexity of application。 But would refer to again。 。。。more
Davezilla
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The title is apt。 Let me start with that。 It really does deep dive into the psychology and behavior， and motivations that entice a person to want to take action—and be happy with their choice。
Alex Fortin
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great book
Missy Maloney
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Excellent introduction to UX DesignI am new at this field but the author makes the topic sound exciting， rich and fulfilling。 He gives many details as well as overarching themes and practical suggestions。 It is very engaging and I am interested now in learning more。
Shashank Arya
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more towards strategy startups & value proposition for a product design。
Felipe
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Um livro sobre abordagem para criação de produtos digitais e melhores experiências do usuário。 O livro conta com um "manual" de como começar um processo de design， com embasamento em pesquisa até o final de entrega de feedback。 Logo no início nos damos conta de como fazer cada etapa claramente explicada， com exemplos e benefícios para cada situação。 Ao final， conta com feedbacks de outros de como outros profissionais entraram na área de UX Designer。 Um livro sobre abordagem para criação de produtos digitais e melhores experiências do usuário。 O livro conta com um "manual" de como começar um processo de design， com embasamento em pesquisa até o final de entrega de feedback。 Logo no início nos damos conta de como fazer cada etapa claramente explicada， com exemplos e benefícios para cada situação。 Ao final， conta com feedbacks de outros de como outros profissionais entraram na área de UX Designer。 。。。more
Arnold Petersen
，
There are many books on design thinking， critical thinking， UX processes and beast practices however very few talks about holistic approach towards the design strategy and that's where I think this book shines。 It gives you a proper roadmap and an aerial view of your entire product design and solid strategy。 I recommend this book for any UX practitioner and UX team lead。 There are many books on design thinking， critical thinking， UX processes and beast practices however very few talks about holistic approach towards the design strategy and that's where I think this book shines。 It gives you a proper roadmap and an aerial view of your entire product design and solid strategy。 I recommend this book for any UX practitioner and UX team lead。 。。。more
Colbys Dovi
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This book covers the process of designing a user-centered product， with some examples。 The book ends with interviews of other UX Strategist answering some really interesting questions and talking about their experiences。 If you are an Experience Designer or a product person， you should read it。
Carlos
，
Overall， it's a very good introduction to the fascinating UX strategy field。 Jamie told a lot of personal stories as well as real-life experiences and they really paid off in the long run。 Highly recommended for anyone who already has a certain degree of understanding UX design and human-centred design process。 Overall， it's a very good introduction to the fascinating UX strategy field。 Jamie told a lot of personal stories as well as real-life experiences and they really paid off in the long run。 Highly recommended for anyone who already has a certain degree of understanding UX design and human-centred design process。 。。。more
Supriya Raghavendra
，
This book is for the most part a compilation of existing knowledge on all the processes that precede the task of actually getting down to design something。 It serves as a quick primer to systematically nail down the problem to be solved and its validated solution space。 It was somewhat disappointing to read this book as someone with moderate experience in UX design because it did not offer any mind-blowing revelations。 Although， I liked that it reminded me of the importance of deliberating on th This book is for the most part a compilation of existing knowledge on all the processes that precede the task of actually getting down to design something。 It serves as a quick primer to systematically nail down the problem to be solved and its validated solution space。 It was somewhat disappointing to read this book as someone with moderate experience in UX design because it did not offer any mind-blowing revelations。 Although， I liked that it reminded me of the importance of deliberating on the problem-solution fit aspect before attempting to design anything。。。。 yet another time！ 。。。more
oskar ekman
，
Condensed insights from other books but nothing new If you have Blank and/or Ries most of what this book states is already familiar to you。 The book takes a more practical approach to these topics， but in new ideas and concepts it is lacking。 The basic premise of UX Strategy as a concept separate from Product or Customer Development does not hold up and is confusing to me。
Alicja
，
Całkiem spoko podręcznik + historia Żyda z Tarnopola gratis。
Weronika Zimna
，
So so SO many unnecessary paragraphs。
Nikhil Sethi
，
There's definitely a lot of useful information in here， and it's a great way to think about both UX and business overall。 It's focused on starting new companies/products， but it has great lessons for any product designer。However， I found the writing style would sometimes go into too much details about things that are obvious。 Good for a total beginner but a slog to get through the book。 There's definitely a lot of useful information in here， and it's a great way to think about both UX and business overall。 It's focused on starting new companies/products， but it has great lessons for any product designer。However， I found the writing style would sometimes go into too much details about things that are obvious。 Good for a total beginner but a slog to get through the book。 。。。more
Iulian Corunga
，
This book is a result of Jamie's experience in the UX field for so many years。 She covered UX discipline at a high-level with valuable arguments and also brought detailed-oriented examples。PROS: 1。 Real life examples and arguments that can be applied， tested and developed。2。 Strong guidelines for those who are interested following UX career。3。 Step by step approach in applying different methodologies。CONS: 1。 Some arguments left unclear。 2。 The images are too small to be read。 3。 The product exa This book is a result of Jamie's experience in the UX field for so many years。 She covered UX discipline at a high-level with valuable arguments and also brought detailed-oriented examples。PROS: 1。 Real life examples and arguments that can be applied， tested and developed。2。 Strong guidelines for those who are interested following UX career。3。 Step by step approach in applying different methodologies。CONS: 1。 Some arguments left unclear。 2。 The images are too small to be read。 3。 The product examples are quite old。 。。。more
Parry
，
Wasn't sure if I was going to learn much after the first chapter， as I've been reading a lot of UX books lately and thought this was just going to be a cursory overview of all the steps involved in design。 And it was an overview without getting into too much of the details。 But what I did learn was how to really think about the business aspect。 Other books told me how to go through the motions of the competitive analysis but this book actually tells you how to think about the competitors and wha Wasn't sure if I was going to learn much after the first chapter， as I've been reading a lot of UX books lately and thought this was just going to be a cursory overview of all the steps involved in design。 And it was an overview without getting into too much of the details。 But what I did learn was how to really think about the business aspect。 Other books told me how to go through the motions of the competitive analysis but this book actually tells you how to think about the competitors and what they really offer so that you can place yourself for maximum competitive advantage。 And it was a novel idea to me that you can check user traffic to competitors to see how many users they reach。 I also really liked the emphasis on quick and dirty prototyping， even if that means "Wizard of Ozing" it。 Being the man behind the curtain manually making things happen so that you don't need engineers to write a whole fancy backend for you prior to testing your value proposition。 This was an easy read; I finished it in a few days。 。。。more
Daniel
，
Great read to learn more about the "strategy" part that basically happens before execution。 "UX strategy" is a bit misleading in the sense that any strategy should address the user experience， which is noted in the end of the book。However， the clear instructions on several activities such as guerilla user testing， competitive analysis and research all while referencing a real world project （"Airbnb for weddings"） is what made this book worth 5 stars to me。 I already recommended it to colleagues Great read to learn more about the "strategy" part that basically happens before execution。 "UX strategy" is a bit misleading in the sense that any strategy should address the user experience， which is noted in the end of the book。However， the clear instructions on several activities such as guerilla user testing， competitive analysis and research all while referencing a real world project （"Airbnb for weddings"） is what made this book worth 5 stars to me。 I already recommended it to colleagues who aren't quite sure how to find their product market fit。 。。。more
David Shinabarger
，
A staple if you're interested in user-centric design and research。I'd definitely recommend this book to anyone interested in design at all。 Fairly startup focused and not as much as implementing UX design into existing older school approaches with designer focused design。 Only wish was that there was more content on how to conduct research - specifically as far as figuring out who from existing users for an existing platform to engage with， what kinds of questions to ask， etc。。 A staple if you're interested in user-centric design and research。I'd definitely recommend this book to anyone interested in design at all。 Fairly startup focused and not as much as implementing UX design into existing older school approaches with designer focused design。 Only wish was that there was more content on how to conduct research - specifically as far as figuring out who from existing users for an existing platform to engage with， what kinds of questions to ask， etc。。 。。。more
Peter
，
I maybe confused what the term "UX strategy" means。 This book is more a game plan or methodology on how to get started designing / creating an innovative product。 More useful for small companies or startups working on a complete product than somebody working inside an established product on a feature or product part。 It covers a few specific methods （like user interviews， guerilla research and funnel matrix） and describes their connections to each other and meaning。 The strength of the book is m I maybe confused what the term "UX strategy" means。 This book is more a game plan or methodology on how to get started designing / creating an innovative product。 More useful for small companies or startups working on a complete product than somebody working inside an established product on a feature or product part。 It covers a few specific methods （like user interviews， guerilla research and funnel matrix） and describes their connections to each other and meaning。 The strength of the book is more the tons of personal stories Jamie shares and not the rigorous description of methods。 。。。more
Vanessa Princessa
，
I read this book thanks to Blinkist:The key message in this book:By melding business strategy and user-experience design， you can create products that soar above the competition。 This process begins with an approach to business that clearly defines your competitive advantage and results in a product that’s both uniquely desirable and flawlessly designed。Actionable advice:Imagine a future innovation by asking yourself a few simple questions。 Coming up with a groundbreaking business idea is no cak I read this book thanks to Blinkist:The key message in this book:By melding business strategy and user-experience design， you can create products that soar above the competition。 This process begins with an approach to business that clearly defines your competitive advantage and results in a product that’s both uniquely desirable and flawlessly designed。Actionable advice:Imagine a future innovation by asking yourself a few simple questions。 Coming up with a groundbreaking business idea is no cakewalk， but you can jump-start the process by considering a few questions:What features from existing products can I adopt， splice together and transform into something better？How can I integrate separate user experiences into a single product that would become the one-stop shop for a certain task？ Instagram is a good example as the standard for sharing photos and videos。What product could bring together two different user segments to negotiate deals that were not possible before？ Airbnb is the obvious example here， since it succeeded in uniting hosts and visitors in unprecedented ways。Consider these questions for yourself and put your best ideas to the test！ 。。。more
Renáta-Adrienn
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This review has been hidden because it contains spoilers。 To view it， click here。 By melding business strategy and user-experience design， you can create products that soar above the competition。 This process begins with an approach to business that clearly defines your competitive advantage and results in a product that’s both uniquely desirable and flawlessly designed。
Maria
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